The premier sports licensing event just took place in Las Vegas and we were there! The Sports Licensing and Tailgate Show is the only event of its kind targeting the sports merchandise market, and offers access to thousands of retailers and universities. The tradeshow brings together the licensees and retailers who are the key players in the business of sports licensing and tailgating. With representatives from the NHL, NBA, NASCAR, NFL & MLB in attendance, we are able to use this time to strengthen our partnerships, while showcasing our great licensed arcade games.
At this year’s event we proudly displayed our brand-new Harlem Globetrotters basketball game. This new title is available for both the arcade market and home market. The basketball game features the latest Harlem Globetrotters logos, and the cabinet is built with the quality and craftsmanship that is expected from ICE. Also at this year’s show was our Super Chexx Bubble Hockey Pro featuring local team, the Vegas Knights, facing off against the Montreal Canadians. Lastly, we had the opportunity to showcase to the NHL executives our brand new NHL Air FX. They were ecstatic about this new game and how ICE incorporated their teams into this sleek design. Not only was the LED lighting throughout the game an attribute that the NHL loved, but the ability for ICE to customize this great game to any of the 32 NHL teams in terms of the cabinet and ice surface was something that they are thrilled to see.
ICE bringing you the games more people play